Cryptocurrencies are undoubtedly the future of finance. Several unique crypto platforms available in the market currently are poised to rally and generate massive returns in the future. Moreover, these platforms are technologically advanced and offer unique offerings.
The Basic Attention Token (BAT) is one such protocol. It is an innovative utility token built on the Ethereum network that powers the Brave Web Browser. Brave is a project created to ensure complete privacy while browsing the internet. The browser's users get rewarded with Basic Attention Tokens for the attention they pay to certain ads while publishers and content creators earn tips and ad revenue.
BAT certainly has the aptitude to become a millionaire-maker coin. But before we talk about the project's investment potential, let us take a look at what BAT is and the factors that could make it a stellar investment.
Read More: Why Basic Attention Token Will Skyrocket
Basic Attention Token: What Is It?
Basic Attention Token is a blockchain-powered platform tracking the total time that Brave browser users spend on numerous websites. The Basic Attention Token is the native coin of the Brave Browser, and it is considered the fuel of the Brave browser digital marketing platform. Given the global market size of the digital advertising sector, it is no wonder that a blockchain-based protocol sought to revolutionize it.
In essence, BAT is striving to efficiently measure user attention paid to online advertisements by monetizing them. Not only would this benefit the user (audience), but the publisher (content creators) too. The platform does this in two ways. Firstly, users get paid in BAT tokens for paying attention to advertisements. Secondly, advertisers pay BAT tokens to publishers for getting user attention.
The BAT website offers the best explanation of what BAT does. "The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention while providing advertisers with more in return for their ads."
Is BAT a Millionaire-Maker Coin?
The team at BAT found loopholes in the current modern ad-tech and improvised on them to build a more efficient marketplace. Basic Attention Token offers solutions to many of the prevailing problems. Besides providing solutions, the protocol offers a new ecosystem beneficial for creators, advertisers, and end-users. Employing blockchain technology, BAT has brought up a new system in the world of advertising. It is called attention-based economics. The team is on a mission to completely eliminate intermediaries from the system. The platform can ultimately give more freedom to the publisher to control revenue.
BAT has seen a significant increase in price since the start of 2021. Notably, the digital asset has attracted some serious attention from investors in recent times. Several predictions forecast that BAT will reach record-breaking prices in 2022, making it a potential millionaire-maker coin.
Check Out: Basic Attention Token Price Predictions
Factors That Could Make BAT a Millionaire Maker:
1. Solid fundamentals
BAT is the native utility token of the Brave browser. The company had a notable Initial Coin Offering (ICO) in May 2017, raising nearly $35 million in just half an hour. Later in January 2019, BAT token achieved a significant landmark, recording 5.5 million active monthly users in the Brave browser and more than 28,000 verified publishers.
After experiencing some price correction in 2020, BAT made a significant comeback in 2021. It started the year at $0.24 and witnessed a colossal surge of around 700%, hitting an all-time high of $1.92 in November. Basic Attention Token is currently trading at an affordable price of $1.01.
With recent partnerships, exchange listings, and growing interest in the utility of the BAT token, the asset shows no sign of stopping any time soon.
2. Unique features
Generally, ad placements are one reason why a web page may run slow on a browser. Since ads use more data, they can charge users’ data plans more. Browsers also require extra resources to load.
The Brave browser eliminates all of this by blocking ads and website trackers (the infamous cookies) by default. In addition, it rewards users BAT tokens if they accept to watch ads on a specific basis of time. As it eliminates almost all the ad images and scripts that users tend to see each time they open a web page, they will notice that web pages tend to load increasingly faster (nearly twice as fast on a PC and about eight times faster on mobile devices).
Furthermore, Brave also improves cost efficiency to advertisers and eliminates intermediates, assuring that every ad that pops on the browser is safe and transparent. Hence, it equally benefits users, publishers, and advertisers.
Publishers receive BAT-USD whenever a user watches or even clicks on ads on their sites. As a result, advertisers profit from lower overhead costs and greater engagement by efficiently targeting ads for the user profile. At the same time, users can enjoy increased privacy without sacrificing the benefits of highly-tailored advertisements.
3. Notable Partnerships
Both the Brave Browser and Basic Attention Token have collaborated with several enterprises and institutions since their inception. One significant partnership that boosted the price of BAT was with TAP Network, the crypto advertising start-up.
Notably, Brave has 250,000+ brand associations with some of the big names in the market, such as Red Bull, Amazon, Apple, Starbucks, Paramount Pictures. It has also joined forces with charities like the Red Cross, Habitat for Humanity, and the World Wildlife Fund. This partnership has helped BAT reach out to a vast audience.
Can BAT Become a Millionaire-Maker Coin?
BAT is one of the very few tokens that has a solid use case for real-world problems. Brave browser is a step forward in security and privacy for the end-users and advertisers.
There are currently over 1 million verified content creators registering for BAT rewards, including Wikipedia, The Guardian, and The Washington Post.
Brave represents a breakthrough in high-quality information while cutting the middleman out of the equation. Therefore, given the Brave browser's mission and fundamentals, BAT is likely to become a millionaire-maker coin in the future.
If Brave becomes more popular, it will have a positive effect on BAT. Crypto community members also often discuss the possibility of BAT outperforming more well-known browsers, such as Google Chrome, Safari, or Mozilla Firefox. If this happens, BAT could generate massive returns.
That said, cryptocurrencies are volatile. Investors are advised to perform due research before investing.
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