Despite the big players like Ethereum and Bitcoin performing well in 2021, the crypto landscape is definitely changing and the more unusual and innovative projects are starting to find their way into the limelight.
Basic Attention Token certainly has its niche. The project was set up to monitor web users' attention and areas of interest when browsing online, with the aim of providing more personalised advertising. The idea is that users will encounter fewer ads, but the ones they are shown will be more relevant. This in turn benefits advertisers, who are more likely to generate revenue from targeted ads.
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But how valuable is user attention data and is blockchain really the best way to build targeted ad campaigns? In the following Basic Attention Token price prediction, we’ll look at what the project offers both users and advertisers and how it leverages blockchain technology to fill a gap in the market.
Of course, we’ll also find out what other leading platforms are predicting for BAT’s potential for future price growth.
If you want to buy BAT quickly and easily, check out eToro!
Contents:
- What Is The Basic Attention Token?
- Looking At BAT’s Price History
- What’s Next: Basic Attention Token Price Predictions for 2025
- Looking Further Ahead: Basic Attention Token Price Predictions for 2030
- Where To Buy Basic Attention Token
- Conclusion: Should You Invest In Basic Attention Token?
- FAQs
So What Is The Basic Attention Token?
As we’ve noted, Basic Attention Token is a cryptocurrency aimed at the digital advertising industry - which is worth an estimated $330 billion. On the surface, it may seem like a token set up to track user attention is somewhat invasive, but the idea is that BAT will actually optimise the web browsing experience for the user whilst allowing marketing firms to target ads more effectively.
Developers behind the project found that digital marketing is often inefficient - users are inundated with irrelevant ads, firms get less return for their advertising spend and marketing agencies simply end up playing a numbers game - BAT seeks to change this.
Basic Attention Token was created by Brendan Eich, who has some pretty impressive credentials for the project, having been the co-founder of Mozilla and creator of the JavaScript programming language.
The token completed its ICO in 2017, raising $35m in 30 seconds by selling 1 billion BAT. At the time, 500 million BAT was reserved by Brave Software. Of that number, 200m BAT tokens were set aside for the Brave team, with 300m reserved to be sold at a later date to promote the platform.
BAT is designed to work with the Brave browser, which blocks ads by default. Users can opt-in to view ads from trusted partners, for which they are rewarded with BAT tokens. The result is that users only see ads they want to see and advertisers aren’t wasting resources.
The BAT token is tracked by the Brave Micropayments Ledger. This allows for the exchange of the token between users, publishers and advertisers to create a streamlined eco-system for digital advertisements.
The BAT token can be used to pay for services and content via the Brave browser, or exchanged for fiat currency on numerous exchanges.
Read Also: Could Basic Attention Token Be a Millionaire-Maker Coin?
The Brave browser
As we’ve noted, Basic Attention Token was designed to run on the Brave browser. Many crypto investors will already be familiar with Brave, as it is a privacy-focused browser that lends itself well to the world of blockchain and digital currency.
The Brave uses something called Brave Shields, which is basically a traditional tracker-blocking protocol, strengthened by a few other configuration tweaks. Effectively, Brave is a fairly standard browser that can display web content, run extensions and provide the usual communication services. However, thanks to its ad-stripping approach, Brave is notably faster and more secure than many other leading web browsers.
However, what Brave does is effectively replace the ads that have been stripped with those approved by the platform. Users can then activate ‘Brave Rewards’ which effectively means earning Basic Attention Token in exchange for time spent on a website or viewing a particular ad.
Crypto asset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.
Looking At BAT’s Price History
To say Basic Attention Token’s price history has been chaotic would be something of an understatement. Since hitting exchanges in 2017, the token has seemingly cut its own path, irrespective of the wider crypto market.
Despite being one of the more intriguing projects on the scene BAT went into a downslide soon after launching, sinking to its all-time low of $0.07 in July. However, the crypto bubble struck towards the end of the year and Basic Attention Token experienced a short upsurge, reaching $0.83 in January in 2018.
However, the bubble burst for BAT before most tokens and it quickly began to decline, sinking back down to $0.18 by April that year. The token then bucked the trend and experienced a sudden upsurge later that month, creeping back up to $0.49 before sinking back down to under $0.20. There were two further price surges in 2018, but BAT finished the year at around $0.13.
Things stayed fairly subdued for Basic Attention Token until another bull hit in March 2019 and by April, prices had reached $0.41 - marking growth of over 100% for the year. For the next year or so, BAT bounced between $0.20 and $0.40, until 2021 saw it enter new territory.
Basic Attention Token benefitted from all of the crypto market upswings of 2021. It reached over $0.63 per token in February, following the first boom, then went stratospheric in April, reaching an all-time high of $1.63. After that, the price dropped to rise by the end of the year and reach its current all-time high on November 28th - a price of $1.92.
And at the time of writing, BAT was trading at around $1.02.
Check Out: Why Basic Attention Token Will Skyrocket
What’s Next: Basic Attention Token Price Predictions for 2025
On the surface, BAT seems to offer a win-win situation for web users and advertisers alike. However, to find out whether or not this will convert to price growth, we need to see what leading platforms are saying in their Basic Attention Token forecasts.
First up: DigitalCoinPrice. According to its technical analysis, we can expect to see some impressive growth from BAT over the next few years. By the end of 2022, it has the token trading at around $1.51. It then expects Basic Attention Token BAT to surpass the $1.75 mark in 2022 and continue to increase in value over the next two years. By 2025, the platform sees BAT trading at an average price of $2.2, having dropped from the $2.52 that it reached in April that year.
WalletInvestor has put forward a very similar Basic Attention Token price prediction to that of DigitalCoinPrice. It has BAT surging past the $2-mark over in March 2023 before climbing steadily throughout 2024, potentially going past $3 per token before the year is out. By the end of 2025 BAT's price is expected to reach $3.65.
Elsewhere, Ripplecoinnews has made one of the most optimistic BAT price predictions. According to its technical analysis, Basic Attention Token could reach as high as $10 by 2025 - which would represent growth of some 1600% on today’s price.
Looking Further Ahead: Basic Attention Token Price Predictions for 2030
As always, looking further ahead is always risky when it comes to crypto - the market moves so fast that its hard to tell what will happen a year from now, let alone over the course of the next decade. However, long term BAT price predictions can clue us in on what analysts think of the coin’s potential.
For example, DigitalCoinPrice believes Basic Attention Token BAT has the credentials to keep on growing past 2025. In fact, the platform has speculated that BAT will soar past the $4 mark in 2028 and by 2029 could be worth as much as $4.5. Realistically, this trajectory would see BAT reaching $6 by 2030.
Whilst this price prediction represents guesswork at best, we should point out that it is in line with BAT’s potential growth in the near future and represents a very believable target for 2030.
A cryptocurrency research firm by the name of Crypto Research Report is calling for Basic Attention Token (BAT) to reach $2.2 by 2025, and $4.5 by 2030.
Read More: Basic Attention Token Price Predictions
Where To Buy Basic Attention Token
If you think that Basic Attention Token looks like a good investment, then now might be a good time to add it to your portfolio. Effectively, you have a couple of options. You could install the Brave browser and sign up for rewards, meaning you’ll accrue BAT for browsing the web.
However, if you’re a serious investor then you’re probably going to want a bigger holding, in which case you’ll need to find a broker that lists the token. We usually recommend eToro, as it’s one of the most trusted brands in the space and, most importantly, it offers trading of Basic Attention Token.
The great thing about eToro is just how accessible it is. The trading platform offers plenty of powerful tools yet is streamlined enough for novice investors to quickly get to grips with. You’ll also find the website has plenty of information and guides on trading crypto.
Crypto asset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.
Conclusion: Should You Invest In Basic Attention Token?
Basic Attention Token is definitely one of the more interesting projects in the crypto space. It’s actually surprising that the developers sought to deal with intrusive advertisement back in 2017 - as it could be said that things are far worse now. With more and more people concerned about privacy online, the need for a project like BAT has never been greater.
That being said, the Brave browser does not compete with the likes of Chrome and Mozilla. Whilst it is growing in popularity, it may not have the market share to be the premier solution for online advertising firms. Technically, BAT can be used beyond Brave, but whether this becomes a reality or not remains to be seen.
The bottom line is that the Basic Attention Token price predictions we have seen all point to growth. The token has also performed well in 2021 and has seen its price rise more consistently than many other tokens - even during the market-wide upswings.
Whilst BAT is not one of the most famous cryptocurrencies, we think it makes a good addition to any diversified portfolio as a mid to high-risk option. Its comparatively low token price means a substantial holding can be acquired with minimal outlay and if the advantages of the Brave browser start to catch on, Basic Attention Token BAT could see significant growth over the coming years.
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Crypto asset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.
FAQs
What is Basic Attention Token?
Basic Attention Token is a cryptocurrency associated with the Brave browser. Effectively, it is used to reward users for viewing websites, adverts and online content. This enables marketing firms to better tailor their campaigns whilst saving web users from being inundated with irrelevant ads.
How much will Basic Attention Token be worth in 2025?
We looked at several BAT price predictions and found most platforms are pointing to growth. For example, DigitalCoinPrice sees Basic Attention Token reaching $2.2 by 2025, whilst WalletInvestor believes it could be $3.65 per token.
How do I buy Basic Attention Token?
If you want to add Basic Attention token to your portfolio, then you’ll need to find an exchange that currently lists the token. We recommend eToro for most users, as it’s a trusted name in the industry and offers easy access to the crypto market.
What is the Brave browser?
Brave is a privacy-focused web browser that promises to revolutionise the online advertising industry. Essentially, it strips out existing adverts and offers a more individual experience, tailored to the user. This is facilitated with the BAT token, which is used to reward users for viewing content.
What are Basic Attention Token price predictions for 2030?
Basic Attention Token has shown itself to be a highly volatile token, so any long term BAT price prediction should be taken with a rather large pinch of salt. The only reputable 2030 forecast we found was from DigitalCoinPrice. According to its technical analysis, BAT could be on target to reach $6.00 by the end of the decade.
What is Basic Attention Token used for?
Basic Attention Token is offered as an incentive for users to view ads and websites via the Brave browser. The token can also be used by advertisers and marketing firms to pay for various services - including ad placements. Of course, BAT can also be traded for other cryptos or fiat currency.