UK Crypto Firms Breach New Ad Rules 221 Times, Says FCA

Last Updated October 26th 2023
3 Min Read

Key Takeaways -

  • The FCA has identified 221 violations of the UK's new crypto ad rules since October 8.
  • Both high-risk schemes and legitimate businesses have been flagged for non-compliance.
  • The FCA is actively collaborating with online platforms to enforce these new regulations.

The UK's Financial Conduct Authority (FCA) has sent ripples through the crypto industry with a startling announcement. Since the new crypto advertising rules came into effect on October 8, the FCA has identified a total of 221 violations. Intriguingly, these aren't just from fly-by-night, high-yield schemes; even established, legitimate businesses have found themselves under the FCA's scrutiny.

The Anatomy of Violations

Firms are falling short in two main areas. First, there's a lack of clear and visible risk warnings. Investors aren't being adequately informed about the potential pitfalls of crypto investments. Second, the FCA's initial count of violations was alarming. Within just the first 24 hours of the new rules, 146 instances of non-compliance were flagged. The tally now stands at 221.

Regulatory Actions: More Than Just Warnings

The FCA isn't merely issuing warnings; it's taking decisive action. The agency is collaborating with social media platforms, search engines, and payment providers to halt the flow of funds to non-compliant promotions. This shows the FCA's commitment to enforcing these new regulations.

Understanding the New Rules

Understanding the New Rules

The new rules have a global reach, affecting all businesses, not just those based in the UK. Ads must feature prominent and clear risk warnings, and they should not incentivize crypto investments. Additionally, certain practices common in other markets, like referral bonuses and memes, are now off the table in the UK.

The Industry Weighs In

James Young, the Head of Compliance at Transak, offers a nuanced view. He believes the FCA's new rules are a double-edged sword. On one hand, they pose challenges for businesses that have to implement these stringent regulations. On the other, they are likely to boost consumer safety and could foster mainstream adoption of cryptocurrencies.

What This Means for Investors

If you're contemplating diving into the crypto market, particularly in the UK, heed these new regulations. Due diligence is more crucial than ever. It's advisable to consult with financial experts to navigate this complex and ever-changing landscape safely.

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