Digital advertising is good news for advertisers and publishers. However, for some internet users, it can be a nightmare. Whether that is because of the annoying and irrelevant pop-up ads, bottlenecked browsing speeds, reduced battery life or the violation of your privacy through sharing data with third parties, you probably are not a big fan of adverts.
The problem is, digital advertising is becoming even more prevalent. In fact, the Digital Examiner reports that mobile advertising alone will account for more than 50% of ad spending by 2022. But as internet advertising become bigger, more flaws are introduced.
This is why most internet users are now opting for ad-blocking software to keep them from seeing these ads. While that is a good thing for users, it significantly affects publishers who spend quality time creating content. Blocking ads will reduce their revenue which might result in sub-standard content or even total shutdown.
Consumers of digital advertising will get paid for their attention, publishers and content creators will get rewarded for their efforts in creating useful online content, and advertisers will be able to see better insights into the market.
BAT is an Ethereum - based token that uses Brave web browser as its platform where users can visit websites and receive BAT rewards for their time and attention.
So, how do we make sure that everyone is happy without sacrificing speed, privacy or device performance?
The Brave web browser and its native token, Basic Attention Token (BAT), have a solution. In this guide, you will learn what exactly the BAT is, the current price predictions and whether it is a good investment or not.
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- What Is Basic Attention Token (BAT)?
- Basic Attention Token Price History
- Basic Attention Token Price Predictions For 2022 - 2023
- Basic Attention Token Price Predictions For 2024 - 2025
- The Future of Basic Attention Token: Will the Value of BAT Rise?
- Conclusion: Is Basic Attention Token a Good Investment?
What Is Basic Attention Token (BAT)?
Basic Attention Token is a cryptocurrency running on the Ethereum blockchain. The token was created by Brendan Eich, who co-founded both Mozilla and the Firefox browser. BAT’s main goal is to refurbish the digital advertising industry by using blockchain technology.
In particular, Basic Attention Token is attempting to improve on security, efficiency and fairness of digital advertising so that it is more conducive for both content creators and consumers.
However, BAT is merely a medium that facilitates this revolution. The real heavy lifting is done by the Brave Browser.
Brave is an open-source web browser that is developed alongside BAT and hopes to create a conducive advertising environment for publishers, advertisers and content consumers. The browser improves user browsing experience by focusing on safety, privacy, speed and equity.
BAT is Brave’s native utility token. It is also a reward unit that is used to incentivize both users and publishers using the Brave browser.
Here is Brave and BAT work to improve your browsing experience:
The Brave browser has a feature that enables users to completely block ads and cookie trackers on the content they are consuming. That could be a video, an article or even a podcast.
For users who have not disabled ads, Brave anonymously tracks their attention and how they interact with different adverts. This data is then stored in a ledger system that is built into the browser and used to show users more relevant and fewer ads.
Also, if you allow ads on the Brave browser, you are rewarded with some BAT tokens depending on how long you interacted with an ad. You can then transfer these tokens to other users or use them to pay publishers for premium content or even just tip them if you like their content.
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BAT: Everything You Should Know So Far
BAT has attracted lots of attention from the crypto community because it promises to improve the current digital advertising system by giving users control over their data privacy. This is a big deal since most digital marketing platforms collect user browsing habits without permission and sell these details to third parties who use them for private gains.
As BAT's popularity increases, so does its value. Although it is still too early to make a BAT price prediction for up to 2025, the future looks bright for this cryptocurrency.
As you already know, BAT's primary goal is to rejig the digital advertising ecosystem by eliminating fraud and improving data privacy. If this objective gets achieved and boosts the popularity of the Brave browser, BAT price predictions will definitely soar high. To this end, BAT has already gained support from big companies such as Mozilla and DuckDuckGo.
Around mid-March last year, Grayscale, a cryptocurrency management firm, announced that it would be adding BAT to its pool of products. This boosted the price of BAT by more than 30% in less than 12 hours.
BAT attained an all-time high price around April, then went on a downward spiral that saw it trading at as low as $0.4 in mid-July. In the end of November 2021, BAT reached its new all-time high of $1.92. Since then the price has corrected and by the time of writing this article, Basic Attention Token was trading at $1.02.
Let’s look at the price history in more detail below.
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Basic Attention Token Price History
Basic Attention Token started trading around June 2017, but most people only learned about it in early 2018. If you remember, this was around the time when the crypto industry had one of its biggest market-wide bull runs.
Most cryptocurrencies boomed and reached levels that they have never been able to reach again. To help kickstart the growth of the token, Brave held an ICO in May 2017, which turned out to be very successful. The company was able to raise $35 million after selling all the 1 billion BAT tokens in half an hour.
These funds were put into advertisements to help expose Brave to more users, and soon the token picked up speed.
So, BAT grew fairly quickly in its early days, although price growth stagnated until around January 2018, when it shot to almost $1.
Otherwise, for the most part of 2017, the price kept below the $0.3 level until December, when it started gaining traction. On January 1st 2018, BAT was trading at $0.4756 per token, according to CoinMarketCap. About a week later, on January 8th, it doubled to $0.8482.
From there, the price started dropping quickly, and on April 6th, BAT bottomed out at $0.1802. It started rising again, and at the beginning oF May 2018, it was at $0.4914. By the end of May, it was back at below $0.3.
BAT exhibited a lot of volatility going forward, with the price rising and falling suddenly. From June to the end of 2018, the token’s price bounced back and forth between $0.1 and $0.4. This trend continued for the most part of 2019, where the price never went above $0.5.
The highest price for 2019 was $0.4032 on April 28th, according to historical price charts from CoinMarketCap. Otherwise, the price was mostly between $0.1 and $0.3 with small fluctuations in between. On 30th December 2019, BAT was trading at $0.1906 per token.
When 2020 came, investors had a lot of hopes since the cryptocurrency industry was slowly creeping into the mainstream media, and more people were becoming familiar with it. However, the growth in 2020 wasn’t much different from that in 2019. It might have been even a tad worse.
The highest price CoinMarketCap recorded in 2020 was $0.3996 on August 22nd. The rest of the year was below that. By the end of 2020, BAT was trading at $0.1997.
Now, 2021 was another very conducive year for the cryptocurrency market. At the beginning of the year, we saw one of the biggest market-wide bull runs. Most of the cryptocurrencies that missed out on 2017/2018 crypto summer were more prepared this time and were able to achieve plausible milestones. ‘
Basic Attention Token was one of them. The token started 2021 at slightly above $0.2, but by mid-February, it was trading at above $0.6, its highest price since January 2018. The bull run continued, and by Mid-March, BAT had crossed the $1 mark. On 19th March 2021, it was trading at $1.1894. There was slight fluctuation for the rest of March, but the price never went below $1.
April recorded mostly an uptrend. On April 9th, 2021, BAT reached its current all-time high price of $1.65. Unfortunately, this achievement did not last long, and by April 2nd, the price had tumbled down to $1.032
It quickly rose again, and on May 7th, it was trading at $1.408. The market-wide bull run that started at the beginning of 2021 signed out around May, and most digital assets began dropping again. Basic Attention Token was not spared.
BAT’s price slump was so sharp that by the end of May, it was trading below $0.6. The price also kept dropping for the most part of June 2021, but in September it recovered and BAT was trading at $1.25 per token. On November 28th BAT reached its current all-time high of $1.92.
Basic Attention Token Price Predictions For 2022 - 2023
The forecasts for 2022 are mostly positive, but some price analysts still don’t think the Basic Attention Token will be crossing the $2.
Will the growth of the token be just as slow in 2022? Let’s find out.
Wallet Investor is one of the hopeful crypto analysts who believe that BAT might cross the $1.6 mark in 2022. Starting February, BAT will experience steady growth, according to the site, crossing the $1.3, $1.4, $1.5, 1.6 and finally the $1.7 marks to end 2022 at $1.77.
For 2023 Wallet Investor predicts the same steady price journey for BAT, with the coin crossing the $2 mark. The token will start the year at $1.75, by mid-year it'll have reached $2.01 and end that year with a price of $2.32.
Trading Beasts is not as optimistic about 2022. It predicts that BAT will start the year at $1.69762 and then finish the year at $1.74197. The site is even less hopeful about 2023 and sees BAT trading around $1.7 for the whole year.
Trading Beasts predicts that Basic Attention Token might trade at around $1.71612 by December 2023.
Digital Coin Price is more hopeful, it predicts that the token will trade at $1.51 by the end of 2022.
DCP also believes that BAT will cross $1.75 in 2023 and end the year at $1.77.
From these predictions, we can say that Basic Attention Token might trade between $1.3 and $1.7 in 2022, then $1.7 and $2.3 in 2023.
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Basic Attention Token Price Predictions For 2024 - 2025
As we have seen, Basic Attention Token may adopt a slow-going growth momentum going forward. This makes it easier to draw a possible trajectory for as far as 2024 and 2025.
Of course, there is a slim chance of getting the right figures this far, but that does not mean that the predictions are entirely pointless. For what it’s worth, these predictions will help you make an informed investment decision by predicting how the price might move from 2024 to 2025.
Having said that, let’s look at some of the predictions in this time period.
Wallet Investor is still pretty bullish and predicts that BAT will start 2024 at around $2.38. This year is expected to be rather slow for BAT and the token to end it at $3.
Digital Coin Price is more optimistic with its predictions of $1.85 by the end of 2024, then $2.2 and $1.97 by the end of 2025 and 2026 consecutively.
On the other hand, Trading Beasts is still pessimistic and doesn’t see BAT reaching the $2 mark in 2024 or 2025, where its predictions end.
Gov.capital also believes that Basic Attention Token will reach $3 in 2024, specifically around March. It will then go as high as $3.70 by the end of 2024 and $4.75 by the end of 2025.
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The Future of Basic Attention Token: Will the Value of BAT Rise?
Basic Attention Token has gained significant popularity since it was introduced in 2017. In the same year, it hit a market cap of over $400 million and went ahead to create partnerships with several companies that helped it gain traction fast.
As such, the future of BAT is very bright, and it is not a surprise that many investors are asking; will the value of BAT rise? The potential for it to rise is certainly there.
However, this is a very difficult question that only time can answer. It, of course, depends on the level of adoption and usage of the BAT platform. If the Brave browser becomes massively adopted in the future, then it is possible that BAT token price will increase significantly. All you need to do is wait until 2025 or 2026, when the value of BAT could be as high as $10 or even $30.
In the meantime, it is important to note that BAT's value has been on a downward trend. On April 9th this year, it hit a high price of $1.65, but by mid-May, its value had dropped to $0.5, making it one of the worst-performing cryptos in 2021. Since then it recovered at the end of 2021 but has slightly dropped and it is valued at $1.02.
This is a bad development for investors who bought at the peak of its value in April or November. However, things are already looking up for the token, and as its partnerships continue to grow very soon, its value will start rising in the crypto market.
There is little doubt that BAT's future looks bright. But, how can you be sure when to invest? Well, it would be a good idea to keep an eye on this project so as to not miss any important events such as new partnerships or agreements with companies and, of course, its adoption and use of Brave browser.
If you are still asking yourself; will the value of BAT rise? Then the answer is Yes! For sure, in 2022 its market cap will increase significantly.
But, how much? Unfortunately, no one can tell, so all we can do is wait for the future.
Conclusion: Is Basic Attention Token a Good Investment?
Basic Attention Token is a good investment. It has so far been listed on several exchanges, and it's only a matter of time before it becomes massively adopted, especially with the efforts the team behind the project are making to get increased publicity about their platform.
By 2025, you can be sure that the BAT price will be worth much more than it is worth today.
However, this can only be achieved if the Brave Browser continues to gain popularity and acceptance among internet users.
If you are wondering whether BAT is a good investment or not, then the short answer would be yes! The long answer would also be yes but with some reservations because there is still lots of time for other competing browsers or programs that can rival the Brave Browser to appear.
At this point, whether you should invest in BAT is still a matter of debate, and it would be better if you did your own research rather than taking a chance on something as risky as cryptocurrency.
But, all things considered, there is no doubt that Basic Attention Token has a bright future ahead of it.
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What will happen to the price of BAT in 2022-2023?
While BAT had a fairly stagnant growth in 2021, price prediction experts expect it to do well in 2022 and 2023. More and more people will get to know about this coin, thus driving up its demand. Also, BAT price will be driven up by the increase in the company's growth and profitability.
These, among other factors, will help push the price and boost the overall valuation of the coin. Wallet Investor seems more optimistic about the growth of BAT in 2022 and 2023.
The site predicts that the token will cross $1.3 in mid-February 2022. One month later, in mid-March, Basic Attention Token will reach the $1.45 mark. It will then grow to $1.77 on the last day of December 2022.
While Wallet Investor is optimistic about the price of BAT in 2022, we still think this is slow growth. However, this time, Digital Coin Price agrees with Wallet Investor and also predicts the token will likely close the year at around $1.51. This means that DCP doesn’t see much growth from 2021 to 2022.
Gov.capital also seems to align with these predictions and predicts that BAT will be worth around $1.81 by the end of 2022. This site also expects low levels of volatility through the year, with the price rising and falling by a few cents throughout the year.
Wallet Investor and Gov.capital also agree that BAT might have a shot at the $2 mark in 2023, but it will take some effort. If the current momentum picks up, the token might reach $2 or above. But according to Digital Coin Price it'll take until 2024 for BAT to touch that mark.
Generally, there is a good chance that Basic Attention Token might cross the $2 mark in 2022 or 2023. If the token manages to go back to its all-time high price soon enough, it will position itself for positive growth going forward.
However, from the predictions we have seen, it seems like BAT won’t be in a hurry to achieve new price milestones. In fact, these predictions could come true, and we might not see the token surpassing the $1.5 mark this year as most people expect.
What will happen to the price of BAT in 2024-2025?
It is obviously difficult to predict the price of BAT this far, especially since it has already defied previous predictions. However, there are a lot of hopes for the future of the token in 2024 and 2025.
As more features are added that will make it even easier for publishers to receive compensation for their content, the demand for this crypto will increase accordingly, which in turn will drive up its value.
In particular, there are several factors that will drive the price of BAT in 2024, 2025 and beyond. As the number of Brave users increases, people will join the BAT community and start using its services. This is because it will be beneficial to everyone who uses the Brave browser for reading online marketing content and ads.
Additionally, as more websites are added to the Brave platform, users will have a wide range of options from where they can choose their preferred sites. This will make Brave much more convenient to use, which will, in turn, increase its use cases.
Basically, we expect the price of BAT to be much higher than now in 2024 and 2025. But to put things into perspective, let’s look at some of the predictions.
Wallet Investor is still pretty bullish and predicts that BAT will start 2024 at around $2.38. This year is expected to be rather slow for BAT and the token to end it at $3.
Digital Coin Price is less optimistic with its predictions of $1.85 by the end of 2024, then $2.2 and $1.97 by the end of 2025 and 2026 consecutively.
On the other hand, Trading Beasts is still pessimistic and doesn’t see BAT reaching the $2 mark in 2025, where its predictions end.
Gov.capital also believes that Basic Attention Token will reach $3 in 2024, specifically around March It will then go as high as $3.70 by the end of 2024 and $4.75 by the end of 2025.
Generally, if the market is conducive enough, there is a good possibility that BAT will go as high as $5 in 2025. For now, we can’t tell for sure, so we should wait and see.
Can I make money by investing in BAT?
It depends on your investment goal. If you want to directly invest in the BAT token, we find day-trading to be more profitable due to the volatility. You can predict price action and earn whether the price falls or rises.
On the other hand, if you want to hold the token for the long term, you might have to be patient since it seems to have really slow growth. It might take several years before your investment is profitable. This is assuming that the price rises significantly in the coming years.
Another way is to invest directly in the Brave browser instead of the BAT token. This way, you will be helping it grow and scale faster, which ultimately makes it more profitable.
Finally, don’t forget that BAT is just as speculative and volatile as any other cryptocurrency. If you don’t do enough research and invest carefully, you might lose all your money. So, be careful and make sure that it is the right addition to your portfolio before putting your money in it.