Digital advertising is good news for advertisers and publishers. However, for some internet users, it can be a nightmare. Whether that is because of the annoying and irrelevant pop-up ads, bottlenecked browsing speeds, reduced battery life or the violation of your privacy through sharing data with third parties, you probably are not a big fan of adverts.
The problem is, digital advertising is becoming even more prevalent. In fact, the Digital Examiner reports that mobile advertising alone will account for more than 50% of ad spending by 2022. But as internet advertising become bigger, more flaws are introduced.
This is why most internet users are now opting for ad-blocking software to keep them from seeing these ads. While that is a good thing for users, it significantly affects publishers who spend quality time creating content. Blocking ads will reduce their revenue which might result in sub-standard content or even total shutdown.
So, how do we make sure that everyone is happy without sacrificing speed, privacy or device performance?
The Brave web browser and its native token, Basic Attention Token (BAT), have a solution. In this guide, you will learn what exactly the BAT is, the current price predictions and whether it is a good investment or not.
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- What Is Basic Attention Token (BAT)?
- Basic Attention Token Price History
- Basic Attention Token Price Predictions For 2021
- Basic Attention Token Price Predictions For 2022 - 2023
- Basic Attention Token Price Predictions For 2024 - 2025
- The Future of Basic Attention Token: Will the Value of BAT Rise?
- Conclusion: Is Basic Attention Token a Good Investment?
What Is Basic Attention Token (BAT)?
Basic Attention Token is a cryptocurrency running on the Ethereum blockchain. The token was created by Brendan Eich, who co-founded both Mozilla and the Firefox browser. BAT’s main goal is to refurbish the digital advertising industry by using blockchain technology.
In particular, Basic Attention Token is attempting to improve on security, efficiency and fairness of digital advertising so that it is more conducive for both content creators and consumers.
However, BAT is merely a medium that facilitates this revolution. The real heavy lifting is done by the Brave Browser.
Brave is an open-source web browser that is developed alongside BAT and hopes to create a conducive advertising environment for publishers, advertisers and content consumers. The browser improves user browsing experience by focusing on safety, privacy, speed and equity.
BAT is Brave’s native utility token. It is also a reward unit that is used to incentivize both users and publishers using the Brave browser.
Here is Brave and BAT work to improve your browsing experience:
The Brave browser has a feature that enables users to completely block ads and cookie trackers on the content they are consuming. That could be a video, an article or even a podcast.
For users who have not disabled ads, Brave anonymously tracks their attention and how they interact with different adverts. This data is then stored in a ledger system that is built into the browser and used to show users more relevant and fewer ads.
Also, if you allow ads on the Brave browser, you are rewarded with some BAT tokens depending on how long you interacted with an ad. You can then transfer these tokens to other users or use them to pay publishers for premium content or even just tip them if you like their content.
Basic Attention Token Price History
Basic Attention Token started trading around June 2017, but most people only learned about it in early 2018. If you remember, this was around the time when the crypto industry had one of its biggest market-wide bull runs.
Most cryptocurrencies boomed and reached levels that they have never been able to reach again. To help kickstart the growth of the token, Brave held an ICO in May 2017, which turned out to be very successful. The company was able to raise $35 million after selling all the 1 billion BAT tokens in half an hour.
These funds were put into advertisements to help expose Brave to more users, and soon the token picked up speed.
So, BAT grew fairly quickly in its early days, although price growth stagnated until around January 2018, when it shot to almost $1.
Otherwise, for the most part of 2017, the price kept below the $0.3 level until December, when it started gaining traction. On January 1st 2018, BAT was trading at $0.4756 per token, according to CoinMarketCap. About a week later, on January 8th, it doubled to $0.8482.
From there, the price started dropping quickly, and on April 6th, BAT bottomed out at $0.1802. It started rising again, and at the beginning oF May 2018, it was at $0.4914. By the end of May, it was back at below $0.3.
BAT exhibited a lot of volatility going forward, with the price rising and falling suddenly. From June to the end of 2018, the token’s price bounced back and forth between $0.1 and $0.4. This trend continued for the most part of 2019, where the price never went above $0.5.
The highest price for 2019 was $0.4032 on April 28th, according to historical price charts from CoinMarketCap. Otherwise, the price was mostly between $0.1 and $0.3 with small fluctuations in between. On 30th December 2019, BAT was trading at $0.1906 per token.
When 2020 came, investors had a lot of hopes since the cryptocurrency industry was slowly creeping into the mainstream media, and more people were becoming familiar with it. However, the growth in 2020 wasn’t much different from that in 2019. It might have been even a tad worse.
The highest price CoinMarketCap recorded in 2020 was $0.3996 on August 22nd. The rest of the year was below that. By the end of 2020, BAT was trading at $0.1997.
Now, 2021 was another very conducive year for the cryptocurrency market. At the beginning of the year, we saw one of the biggest market-wide bull runs. Most of the cryptocurrencies that missed out on 2017/2018 crypto summer were more prepared this time and were able to achieve plausible milestones. ‘
Basic Attention Token was one of them. The token started 2021 at slightly above $0.2, but by mid-February, it was trading at above $0.6, its highest price since January 2018. The bull run continued, and by Mid-March, BAT had crossed the $1 mark. On 19th March 2021, it was trading at $1.1894. There was slight fluctuation for the rest of March, but the price never went below $1.
April recorded mostly an uptrend. On April 9th, 2021, BAT reached its current all-time high price of $1.65. Unfortunately, this achievement did not last long, and by April 2nd, the price had tumbled down to $1.032
It quickly rose again, and on May 7th, it was trading at $1.408. The market-wide bull run that started at the beginning of 2021 signed out around May, and most digital assets began dropping again. Basic Attention Token was not spared.
BAT’s price slump was so sharp that by the end of May, it was trading below $0.6. The price also kept dropping for the most part of June 2021, and at the time of writing, BAT was trading at $0.5613 per token.
Basic Attention Token Price Predictions For 2021
Although BAT currently seems to be on a downhill trend, there are positive prospects, and the price might look up towards the end of the year.
In fact, some price analysts are hopeful that BAT might cross its current ATH before the year signs out.
We have looked at several Basic Attention Token price predictions for 2021, and as usual, we get a lot of mixed signals. However, we also do pick up the indication that investors might have something to smile about by the end of this year.
Although Wallet Investor does not believe BAT is ready to trade above $1 again this year, it is conservatively positive about the future of the token. According to the site, BAT might continue trading at the current ~$0.5 level until mid-October, when it crosses to $0.6.
The growth will drag on with small fluctuations along the way. Somewhere in mid-November, the price of BAT might briefly go back to $0.5 before resuming $0.6 until late December, when it rises to $0.7 and close the year at around $0.714.
Digital Coin Price is not far apart from Wallet Investor’s prediction, although it gives a slightly bigger number. The price analyst predicts that BAT will be trading at around $0.8447 by the end of 2021.
On the other hand, Trading Beasts seem to agree more with Wallet Investor about how the BAT token might end this year. While it also predicts a drudgy growth, it is mostly between $0.7 and $0.8.
This shows low levels of volatility throughout the year. In fact, Trading Beast believes that BAT will steadily rise until the end of the year with no drops along the way. By the end of December 2021, it predicts that Basic Attention Token will be worth around $0.7982 per token.
Gov.Capital also predicts a gradual increase throughout the year, with the BAT token starting at around $0.6509 in August. Like the other price analysts, Gov.capital foresees a slow growth with the price playing around the $0.6 level. That is, it won’t drop down to $0.5 or go up to $0.7 until it closes the year at $0.6474.
From these predictions, we can conclude that Basic Attention Token might be trading between $0.6 and $0.9 by the end of the year. The token might also go to or slightly above $1 if the market is conducive enough.
Check Out: Why Basic Attention Token Will Skyrocket
Basic Attention Token Price Predictions For 2022 - 2023
As we have seen from the predictions for 2021, BAT might not be in a hurry to hit $1 this year. We see some improvement in 2022, but some price analysts still don’t think the Basic Attention Token will be crossing that mark.
Will the growth of the token be just as slow in 2022? Let’s find out.
Wallet Investor is one of the hopeful crypto analysts who believe that BAT might cross the $1 mark in 2022. The site continues with its 2021 trajectory, with the token trading at $0.724 in January 2022. There will be a small drop to $0.695 in February before BAT continues on its slow uptrend from March.
The token will cross to $0.8 in mid-February and $0.9 towards the end of March. Wallet Investor predictions that Basic Attention Token might hit $1 again in early April 2022, where it will trade at $1.00 on 5th April 2022.
The upward momentum will then continue, but on May 22nd, the price might drop again to the $0.9 mark and end May at $0.949 per token. From June to late October, BAT will mostly bounce between $0.8 and $1, then go above $1 again towards the end of October 2022, where it will finish the month at $1.009.
November will mostly be above $1, with occasional drops to $0.9. Thereafter, Basic Attention Token will trade between $0.9 and $1.1, with 4th December 2022 being the only day that the token might trade below $1.
Although Wallet Investor still predicts a leisurely growth in 2023, it doesn’t think BAT will be going below $1 again. The token might also not reach its current all-time high price according to the average predictions.
From January until late April, Wallet Investor predicts that BAT will trade between $1 and $1.5 with small fluctuations along the way. The coin will then cross to $1.5 towards the end of April but will soon drop again to $1.4. The drop might continue until BAT hits $1.2 in mid-June, then rise again to finish the year at $1.451. The highest price for 2023 will be $1.510.
Trading Beasts is not as optimistic about 2022. It predicts that BAT will start the year at $.8056, then fluctuate until August, where it will drop to $0.6609 and then finish the year at $0.6996. The site is a bit hopeful about 2023, although it still doesn’t see BAT crossing $1.
Trading Beasts predicts that Basic Attention Token might trade at around $0.8206 by December 2023.
Wallet Investor seems to be the only one that believes BAT will reach $1 in 2022. Although Digital Coin Price is fairly hopeful, it predicts that the token will trade at $0.9421 by the end of 2022.
DCP also believes that BAT will cross $1 in 2023 and end the year at $1.2.
From these predictions, we can say that Basic Attention Token might trade between $0.7 and $1 in 2022, then $0.7 and $1.5 in 2023.
Basic Attention Token Price Predictions For 2024 - 2025
As we have seen, Basic Attention Token may adopt a slow-going growth momentum going forward. This makes it easier to draw a possible trajectory for as far as 2024 and 2025.
Of course, there is a slim chance of getting the right figures this far, but that does not mean that the predictions are entirely pointless. For what it’s worth, these predictions will help you make an informed investment decision by predicting how the price might move from 2024 to 2025.
Having said that, let’s look at some of the predictions in this time period.
Wallet Investor is still pretty bullish and predicts that BAT will start 2024 at around $1.490. The price will quickly cross $1.5 until mid-April, when it goes to $1.6 and ends the month at $1.620.
From March to Mid-May 2024, BAT will grow gradually to almost $1.9, then it might drop again to $1.7 during the second half of May. The drop will continue until the end of June, and then in July, the token will start rising again and close the year at $1.875.
This growth continues into 2025 where the token will finally cross $2 in late February. From March until the end of the year, Wallet Investor predicts that BAT will fluctuate between $2 and $2.3, showing low levels of volatility throughout the year.
Digital Coin Price is not far behind with its predictions of $1.42 by the end of 2024, then $1.7 and $1.96 by the end of 2025 and 2026 consecutively.
On the other hand, Trading Beasts is still pessimistic and doesn’t see BAT reaching the $1 mark in 2024, where its predictions end.
Gov.capital also believes that Basic Attention Token will reach $2 in 2024, specifically around early February. It will then go as high as $2.6 by the end of 2024 and $3.5 by the end of 2025.
The Future of Basic Attention Token: Will the Value of BAT Rise?
Basic Attention token, like most other cryptocurrencies, suffered a crash towards the end of May and have since been struggling to adopt a positive momentum.
Considering that this is a market-wide downtrend, there is a good possibility that the price will rise again if the market becomes conducive to growth.
As we have seen from the predictions, the growth might be slow, and it might take a long time before the token crosses $1 again. But again, if we know anything about cryptocurrencies, it is their volatility that makes it hard to predict future prices.
Apart from the market being conducive, the team behind the Brave browser will need to effect a number of changes and upgrades to the network. First of all, there is a need to increase the browsers use cases and user base.
More people should be made to understand why it matters that they are exposed to the right kind of digital advertising. Reports show that brands are now moving from traditional TV advertising to more measurable mobile and desktop advertising.
This exposes users to even more dangerous and less than desirable browsing experiences. So when users are made aware of these problems, it will be easier for them to switch to the Brave browser, and this might help boost the value of the BAT utility token.
One of the things Brave can do to attract more users is to improve the browser’s user experience. When people find it easier to use than other browsers, they will be more readily willing to join.
More institutional partnerships will also help build the token’s credibility and expose it to more people. Already, the network is doing fairly good in this area. Just recently, BlockFi announced that it would be adding BAT to its pool of cryptocurrencies.
BlockFi is a financial service company that tries to bring harmony and interoperability between cryptocurrency assets and traditional financial products.
This kind of endorsement helps to make BAT more credible and easier for users to trust.
Bottom line, Brave’s underlying technology is revolutionary, and soon, when people begin to realize the dangers that careless advertising exposes them to, the Browser and its token, BAT, will be in high demand.
Conclusion: Is Basic Attention Token a Good Investment?
Basic Attention Token addresses an actual problem that digital content consumers face. The Brave browser, which the token underpins, is not only looking to make advertising more tolerable but also reward users for being a part of it.
But does this make BAT a good investment?
It depends on your investment goal. If you want to directly invest in the BAT token, we find day-trading to be more profitable due to the volatility. You can predict price action and earn whether the price falls or rises.
On the other hand, if you want to hold the token for the long term, you might have to be patient since it seems to have really slow growth. It might take several years before your investment is profitable. This is assuming that the price rises significantly in the coming years.
Another way is to invest directly in the Brave browser instead of the BAT token. This way, you will be helping it grow and scale faster, which ultimately makes it more profitable.
Finally, don’t forget that BAT is just as speculative and volatile as any other cryptocurrency. If you don’t do enough research and invest carefully, you might lose all your money. So, be careful and make sure that it is the right addition to your portfolio before putting your money in it.
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