How To Buy Meta Platforms Stock In 2023

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Last Updated March 17th 2023
15 Min Read

This post provides you with a comprehensive guide on how to buy Meta platforms stock in 2023. We will start by outlining the stock buying process before explaining each of the steps in detail. We will also tell you where to buy Facebook shares, how the social media giant has performed in the past, and outline some of the factors expected to influence its price action in the future.  

By the end of this guide, you will have learnt how to buy Meta Platforms shares and decided whether the Facebook stock is worth buying in 2023.

How To Buy Meta Platforms (FB) Stock – Overview

Most reputable stock trading platforms have oversimplified their share-buying process. They will let you buy Facebook shares at 0% commission, and the entire process takes no more than 10 minutes:

  • Step 1: Create a share trading account – First, you need to find a regulated and highly reputable online stock brokerage – like eToro – and create a shares trader account with them. The Stock broker will only ask for your basic personal details and ask that you create a username and password for that account.
  • Step 2: Verify your identity – Regulated brokerages are required by law to subject their clients to KYC and AML checks. The broker will, therefore, ask about your source of income and require you to verify your identity by submitting a copy of a government-issued identification document like a passport or driver's license.
  • Step 3: Deposit funds – You will then need to fund this trading account. The supported payment options for most brokerages include bank wire transfers, cards, and eWallets like PayPal and Skrill.
  • Step 4: Buy Meta Platforms shares – On your user dashboard or online brokerages trading platform, search for the Meta Platforms stock and place a buy order.

That’s it! By following these easy steps, you can buy Meta Platforms shares in less than 5 minutes.


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Your capital is at risk. Other fees apply.

Below, we will break down this investment process in detail, exploring the best places to buy Facebook shares, how to fund the account, and how to place the buy order for the Meta platforms stock. We will also explore everything else you need to know about the Meta Platforms company, its financial standing, and its future outlook.

The Meta Platforms Stock Buying Guide – Reviewed

Here is the breakdown of the Meta Platforms stock buying process:

Step 1: Decide Where to Buy Meta Platforms (FB) Stock

The first thing that comes to mind when thinking of stock investing is where to buy the stock. But in an industry with hundreds of massively popular and highly reputable stock brokerages, finding the best place to buy Facebook shares can be overwhelming – especially for novice investors.

When looking for the best Meta shares broker, there are a few factors you need to pay close attention to, and they include:

  • Cost of trading: Check both trading and non-trading fees imposed by a broker.
  • User-friendliness: The broker must have an easy client onboarding process and a highly intuitive trading interface.
  • Research and tools: The best Meta Platforms shares broker should integrate a rich resource of research, trading, and analysis tool on their platform.
  • Regulation: The best Meta Platforms should also be regulated and of solid reputation.
  • Payment options: The ideal Facebook stock broker should support all the popular payment options, be quick in processing deposits/withdrawals, and be transparent about minimums and associated fees.

Below, we discuss what our analysts and the majority in the stock investing community consider the best places to buy Facebook stock.

eToro – Best Meta Platforms Broker for Beginners and Social Investing

Several key factors help make eToro one of the best places to buy Meta Platforms stock. First is its user-friendliness, which could be attributed to its quick account-opening process, intuitive user interface, and straightforward account-buying process.

The Second is its affordability. For starters, the broker maintains some of the most affordable deposit and trade minimums – at $10. Plus, it charges no commission on stock trades.

eToro is also one of the most regulated stock trading platforms – licensed by SEC, FCA, ASIC, CySEC, and more. It is also a highly reputable and reliable stock investing platform – as evidenced by the more than 20+ million investors who have registered with the platform. 

You would also like to buy Facebook stock on eToro because it gives you the option of investing in actual stocks or trading FB stock CFDs. In addition to Facebook, you also get to interact with 3000+ other local and international stocks.

how to buy meta platforms stocks

You don't even need to be an experienced stock investor to start making money with stock investing on eToro. In addition to maintaining one of the most straightforward stock investing platforms, eToro also integrates all popular copy and social trading tools.

Social trading allows for seamless interactions between different eToro platform users - both beginners and experts. Copy trading, on the other hand, is a passive investing tool that makes it possible for beginners to earn passively by copying the trade strategies of expert traders on the platform.

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Webull – Best Broker for Long-Term IRA Investing

Webull is an American-based stock trading platform. It is a regulated trading platform and one of the most reputable stock investing platforms in the US. With more than 5000 stocks (both local and international ADRs) available for trade on the platform, Webull is also home to one of the most extensive collections of stock investments.

Like eToro, it too is a commission-free stock brokerage implying that you won't be charged a broker fee when you buy Meta Platforms shares on the platform. And as further proof of its affordability and beginner friendliness, Webull does not maintain a minimum deposit limit. And you only need $5 to start investing in Facebook or any other company stock on its platform.

But these aren't the only reasons why we consider Webull the best Meta Platforms shares broker. We also feature it here because it is the best place to invest in stocks over the long term. This is made possible by the fact that the brokerage is IRA-supported, meaning that you can invest in FB shares through the tax-advantaged retirement account.

Step 2: Research Meta Platforms (FB) Stock

After deciding the best place to buy Facebook shares, the next step is gathering as much information about Meta Platforms as possible. Here, you will want to learn both the company history, the FB stock price history, and the company's financial standing.

The goal here is to learn everything that has an impact on Meta Platforms' share price. This goes a long way in helping you decide whether Facebook shares are worth buying, when to buy, when to hold, and when to sell.

Most brokerages with a review of Meta Platforms or any other stock you wish to invest in. They will even provide you with a brief history of FB stock history. In this guide, though, we provide you with a detailed review of the social media fiat, showing you how its price has performed in the past and reviewing expert opinions about its most likely future price direction. We will even outline some of the factors influencing FB stock price action.

What is Meta Platforms?

Previously known as Facebook Inc., Meta Platforms is the parent company for leading social media companies started or acquired by Mark Zuckerberg. These are Facebook, Instagram, and WhatsApp - as well as other products and services. It is a multinational tech company with interests in not just social networking but also in digital advertising and business insight solutions.

For the longest time, Meta Platforms was one of the most popular and massively valuable tech companies. It has also been at the forefront of leading tech companies championing the metaverse shift. Many pundits even attribute the company's name change from Facebook Inc. to Meta Platforms to the company's promising future.

Where to buy meta platforms stocks

Meta Platforms Financials?

Meta Platforms stock is now one of the most undervalued stocks in the market. The popular social media company has three primary ways of making money. First and most popular is through digital advertising on all its social media platforms – particularly Facebook and Instagram. This makes up the bulk of the company's revenue – as much as 98%. It also makes money from the sale of hardware VR headsets made by such subsidiaries as Oculus and Meta Quest. Most recently, the company introduced paid subscription plans for verification badges on Facebook.  

Since 2012, Meta Platforms revenues have been on a consistent uptrend. For the ten years between 2011 and 2021, for instance, Facebook's revenue grew by more than 3000%, rising from around $3.7 Billion to peak at around $118 Billion. The company had a rough 2022 yet still managed to pull $116 Billion in revenues.

Meta Platforms Historical Price Performance

The social media giant – Facebook – went public on May 18, 2012, in what was the biggest IPO in the history of the internet and technology industries at the time. More than 421 million shares were sold at the time for more than $38, helping the company raise more than $104 Billion.

The stock was massively popular, and on its first day of trading, it rallied by more than 11%. However, the uptrend faced a sharp reversal back to the IPO price.

Since then, Facebook's stock price has sustained an overall uptrend, and by the time it peaked in September 2021, it was trading close to 1000% above the IPO price. The peak price was also more than 200% above a sharp correction reported in March 2020 – at the onset of the covid-19 pandemic.  

The rise in share price also saw the Facebook company post massive market cap gains. Between 2012 and 2021, for example, Meta's market cap rallied by more than 1500%, shooting from $63 Billion to peak above $1 Trillion.

Meta Platform's fortunes, however, changed in 2022 when the company posted record losses. The company's share price, for instance, fell by more than 75% in the year – effectively wiping more than $700 Billion off the social media giant's market cap. It also became the first company in the history of the world to lose more than $230 Billion in a single day.

Much of this depreciation in stock prices and company market cap can be attributed to a range of factors, especially the depressed performance of tech stocks. It could also be attributed to the stock market slowdown, the threat of looming recession, weaker than expected revenue earnings early in the year, and degrowth in daily active users for the social media company.

Starting in late 2022 and moving forward, however, the company has instituted multiple changes management and operational changes. These, alongside a recovering market and tech stocks, are expected to help trigger Meta's recovery and catapult it to new highs, that is why many experts think of the Meta Platforms as the next stock to explode during the next bull market season. 

Factors Affecting Meta Platforms Share Prices

Before you start buying Facebook stock, you need to learn about the different factors affecting its share price. Below, we will discuss the key factors that we believe will have the most impact on Facebook share price action moving forward:  

Financial performance

One of the many factors that had the most impact on FB stock in 2022 was depressed revenue performance. In the recent past, however, the company has moved to streamline its revenues by cutting down on expenses – like letting 10,000 employees go – and introducing new revenue streams – like the subscription-based option for badge verification on Facebook.

User numbers

Facebook and Instagram's daily active user numbers play a critical role in driving adverts to the platform. If the number drops, so will advertising revenue and vice versa. Moving forward, you will want to keep tabs on Facebook's daily user numbers, as they will have a significant influence on FB stock price action.

Industry performance

Facebook's loss could also be attributed to the underperformance of tech stocks. Moving forward, we expect a recovering industry to trigger a recovery for Meta Platforms shares price.


Rising inflation and interest rates and the energy crisis have most analysts convinced the global economy is ripe for a crash. They have already fueled the 2022 bear market and are expected to continue influencing stock market performance in 2023. Keep an eye out for macroeconomics as they will shape market direction, which will have a direct impact on the Facebook stock price.

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Open a Share Investor Account And Buy Meta Platforms (FB) Stock

After identifying where to buy shares and understanding the different factors influencing Meta Platforms' share price, it is now time to learn how to buy the stock. Below, we will provide you with a step-by-step guide on how to buy Meta Platforms shares on the all-popular eToro stock brokerage.

Step 1: Open a stock broker account

On your browser, open the official eToro website – or download the eToro mobile app. Click the "Join Now" button on either platform and complete the user registration form that pops up here. The broker will only request for basic personal information and ask that you choose a unique username and password for the stock trader account. 

open trading account

Step 2: Verify your identity

Seeing that eToro is a regulated brokerage, you will be required to verify your identity by submitting a government-issued identification document – such as a passport or driver's license.

etoro account verification

Step 3: Deposit funds

Log in to your approved share investor account and hit the "Deposit Funds" button on your user dashboard. A funding tab will pop up, indicating all the different payment options available to you. Pick one and follow the prompts to fund your share trader account.

fund account

Step 4: Buy Meta Platforms stock

After the funds reflect in your account, tap on the "Discover" icon and choose stocks from the list of supported shares. Search for Meta Platforms and click the 'BUY' option. Use the trading tab that pops up here to customize the trade by indicating the number of Facebook shares you wish to buy or how much you wish to invest in Meta Platforms. Buy the "Open Trade" button to execute the trade.

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Meta Platforms (FB) Stock Strengths and Weaknesses

You now know how to buy Meta Platforms stock today, but before you hit that buy button, you need to ask yourself whether the Facebook stock is worth buying today. And to help you answer this fundamental question, we will highlight a few reasons why Meta Platforms is worth investing. But we will also give you a few reasons why Facebook may not be the best stock to bank on today.

Strengths - Reasons to Buy Meta Platforms Stock

  • Already profitable and still growing: You may want to invest in Facebook because it is already a profitable and constantly evolving brand. Even when its stock price was crumbling, the company still reported solid revenue growth – which is a true testament to its resilience.
  • Reasonably priced: Meta Platforms stock prices are on recovery but it still is far from its late 2021 peaks. By jumping in now, you stand to earn decent gains by the time it recaptures its September 2021 highs.
  • Future growth potential: The key secret to Meta Platform's unprecedented success is constant evolution and growth. This has been in the form of expanding business operations or acquiring related businesses like Instagram and WhatsApp. Moving forward, Facebook has invested heavily in Metaverse and is expected to reap big if the project materializes – which would lead to a sharp spike in Facebook stock price.
  • Buy consensus rating from analysts: The stock investing community led by crypto analysts is convinced that Meta Platforms stock will rebound over eth next few months. They have given it a moderate buy consensus rating, further reinforcing the investor community's belief in the social media conglomerate.

Weaknesses - Reasons to Not Buy Meta Platforms Stock

  • Possible market crash: Inflation continues wild, interest rates are on an uptrend, Russia and Ukraine are still fighting, and global political tensions are rising. All these, at the back of a weak economy – recovering from the Covid-19 pandemic upset – have a growing range of analysts convinced the global economy and stock markets are about to crash. This doesn't make today the best time to invest in Meta Platforms.
  • Stiff competition: Meta Platforms face stiff competition from the likes of the revamped Twitter and TikTok in the social media scene and Google in the digital advertising space. They are all expected to eat into Meta Platform's market share. A decline in user numbers or digital advertising revenue would be devastating to Facebook Stock prices.

For more guides on how to buy shares check out our other stock buying guides:

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Conclusion - How To Buy Meta Platforms Stock

Buying Meta Platforms stock doesn't have to be complicated. In this guide, we have broken down the investing process – going over each step in detail. We also told you everything you need to know before investing in Meta Platforms, including the factors that you need to pay the most attention to when buying Meta stock. 

Want to start investing in Facebook stock right away? Follow the beginner's guide to buying Facebook stock on eToro that we have outlined hereinabove.

eToro – Buy Meta Platform Stock With 0% Commission

Open an account with eToro, deposit some funds with USD, and finally – buy Shares from just $10.

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FAQs Buy Meta Platforms Stock

How can I buy Meta Platforms stock today?

It is simple. Start by creating a shares investor account with a reputable online trading platform like eToro, verify your identity, fund this account, search for Meta stock, and place the buy order.

Does Meta Platforms pay dividends?

No, like most of the leading technology companies, Meta Platforms doesn't distribute dividends to shareholders. Instead, it has embraced multiple strategies aimed at rewarding investors by improving their share value. The two most effective have been the aggressive expansion of the company's social media giant as well as share buybacks.

Where do I buy Meta stock?

Being one of the most valuable companies in the world, Meta Platforms shares are available for sale on virtually all the most popular stock brokerages. We, however, would recommend buying Meta stock on eToro because of its user-friendliness, affordability, and support for passive investing.

How much do I need to start investing in Facebook shares?

The majority of stock trading platforms in existence today, including the two we have discussed above – support fractional share investing. They have relatively low trade limits – starting from $10 at eToro.

Should you buy Facebook stock in 2023?

Yes, while Meta Platforms had a rough 2022, it is clear that the stock investing company is ready for a rebound. It also has a hugely promising future, which makes it a good medium to long-term buy.