How To Buy AMC Stock In 2023

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Last Updated April 24th 2023
15 Min Read

In this share investing guide, we will teach you how to buy AMC stock in 2023 via a regulated exchange. We will also teach you how to find the best AMC share broker and introduce you to what our analysts and the larger community consider the best AMC share brokers today.

In 2021, AMC was on the verge of collapse. Some of the most popular hedge funds on Wall Street were so convinced of its downfall and even started short-selling the AMC stock aggressively. The company, however, found help in the WallStreetBets Reddit forum that rallied retail stock investors to the rescue of AMC.

In this guide, we will tell you if AMC (the most popular meme stock) is out of the woods yet, how it has performed in the past, and whether it is worth buying in 2023.

Read on.

How To Buy AMC Stock – Overview

Here is an outline of the AMC stock buying process on most online brokerages. This is the standard buy process on most share trading platforms that you will interact with.

  • Step 1: Create a share trader account – Start by identifying a regulated and highly reputable trading platform that lists AMC shares. Create a stock trader account with them by completing the registration form that captures your basic personal information and assesses your trading experience.
  • Step 2: Verify your identity – Every regulated brokerage will demand that you verify your identity. They will ask you to upload a copy of a government-issued identification document, either your passport or driver's license.
  • Step 3: Deposit funds – When looking for the best broker, ensure they also support your preferred payment option. Use this to fund your trader account – taking into account the broker-recommended minimum deposit/trade minimums.
  • Step 4: Buy AMC shares – After the funds reflect in your trader account, log in and choose to buy AMC shares.

That’s it! By following these easy steps, you can buy AMC shares in less than 10 minutes.


buy AMC stock

Your capital is at risk. Other fees apply.


Below, we will provide you with a comprehensive guide detailing this AMC stock-buying process. We will explain each step of the buying process in detail, tell you everything you need to know about AMC and its historical share price action, and discuss reasons to buy and not buy AMC shares in 2023.

The AMC Stock Buying Guide - Reviewed

Step 1: Decide Where To Buy AMC Stock

Picking the best stock broker is one of the most important steps in the share investing journey. And seeing that AMC is a US mid-cap company – that gained a lot of popularity during the meme stock craze in 2021 – its popularity has seen it listed with multiple online brokerages.

But of the hundreds of regulated and solidly reputable stock brokers operating in the US – online and on main street – how do you find the stock broker that appeals most to you?

For starters, ensure the service offered broker aligns with your investing goals. Other equally critical factors that you need to consider when vetting the best AMC share broker include the following:

  • Cost of trading: Check all the trading costs (like commission and spreads) as well as non-trading fees (like payment processing and inactivity) charged by the broker. Assess the impact they will have on the profitability of your trades. Only register with the most affordable broker.
  • Account minimums: Before registering an account with a broker, confirm their minimum deposit and trading limits. Confirm also whether they support fractional and derivative trading. Only register with a broker whose trade and deposit minimums you can afford.
  • Supported payment options: It is important that your preferred broker supports your preferred deposit and withdrawal method. Check also if they support your preferred base currency and, if they don't – their currency conversion charge.
  • Access to tools: It is also imperative that your preferred broker gives you access to the necessary trading, analysis, research and risk-management tools. These range from a free demo account, premium analytic tools, news and economic calendars, and negative balance protection.
  • User-friendliness: Your preferred broker should also maintain a navigable and easy-to-use trading platform. They should also maintain a dedicated, easily accessible, and helpful customer support team.

To help you get started with AMC share trading, our analysts have vetted tens of the most reputable and regulated brokerages. Ultimately, they settled on the following two as the best AMC share brokers.

Here is a quick overview of each broker, explaining why they are the best place to buy AMC shares in 2023.

  • eToro – Best for Low Account Minimums and Copy Trading

eToro is a multi-regulated share broker and one of the most popular online trading platforms – trusted by 25+ million traders across 100+ countries. We consider the multi-asset trading platform the best place to buy AMC shares because it maintains some of the lowest account minimums and affordable trading charges. To start buying AMC shares on eToro, for example, you only need to deposit $10 – which doubles up as the platform's trading minimum.

Further, eToro is a commission-free broker that supports the purchase of actual shares and the trade of share CFDs (outside the US). Therefore, you will only have to pay highly competitive spreads when trading shares. The only other non-trading fees that apply to you are the currency conversion fee if you make a non-USD deposit and a withdrawal fee of $5 – and the minimum you can withdraw from eToro is set at $30.

buy AMC stocks with etoro

Other factors that make eToro stand out as the best place to buy AMC shares include its straightforward client-onboarding process and highly intuitive trading interface. These are complemented by access to advanced trading tools, negative balance protection, insurance of client deposits with FDIC, a demo account with free $100,000 in virtual funds, and support for a wide range of payment options – including PayPal.

But even more importantly, eToro makes it here because of its copy trading tool that lets anyone earn passively. Beginner traders make money by copying the trade settings of highly successful expert share investors. But to start copy trading, you need to deposit a minimum of $200. Expert investors, on the other hand, receive a commission from eToro – based on the value of assets under copy.

buy AMC stock

Your capital is at risk. Other fees apply.

  • Webull – Best for Long Term Share Investing

Webull is an equally popular and multi-regulated online trading platform. One of the many factors that make it the best AMC share broker include the fact that it lets its clients open and invests via the tax-advantaged IRA account. This makes it one of the best online brokerages for anyone looking to go long-term on AMC stock or the more than 5000 shares and ADRs listed on the platform.

Webull is also a multi-regulated share brokerage licensed by the SEC. It, too, maintains a quick and straightforward account opening process. And we feature it here not just because of its solid reputation but also because of its affordability. The commission-free broker, for example, doesn't maintain a minimum initial deposit, and you can start fraction trading AMC shares with as little as $5. Plus,

The broker, however, only supports two payment options – ACH checks and bank wire deposits. Both deposits and withdrawals via checks are free. On the other hand, bank wire deposits attract a processing fee of $8 and $25 – respectively.

Other factors that make Webull one of the best AMC share brokers today include its highly intuitive and easy-to-use trading platform. We also liked that it is rich in educational materials. These include how-to guides, video content, a demo account, and a comprehensive 'LEARN' section on the company website dedicated to beginner investors.

Experts have access to free premium trading, research, and risk management tools. These include customizable charts, real-time market quotes, negative balance protection, multiple technical indicators, and extended after-market trading hours.

Step 2: Research AMC Stock

After settling on the best AMC share broker, you now need to gather as much information as possible about AMC Entertainment Holdings and its historical share price performance. Such information helps you identify factors that influence AMC's stock price. They also help you determine when to enter or exit a trade position.

Your preferred broker will provide you with a brief overview of the company and a chart illustrating AMC's share performance over the past few years.

But in this section, we dig deeper and tell you everything you need to know before you start buying AMC shares.

What is AMC Entertainment Holdings?

AMC – originally known as American Multi-Cinema – is a holding company with movie theatre, food distribution, and online ticket booking subsidiaries. Founded in 1920, AMC is one of the oldest and largest chains of movie theatres and film screening stages around the world. At the end of 2022, for instance, AMC owned 950 theatre establishments and operated 10,000 screens globally.

buy AMC stock

AMC is also the parent company for Odeon Cinemas, UCI Cinemas, and Carmike Cinemas. It stands out with its "dine-in cinema" experience that provides food and beverages to moviegoers from fully functional kitchens within the theatre premises.

The entertainment conglomerate went public in December 2013 when it was listed with the New York Stock Exchange (NYSE). Each AMC stock had an IPO price of $18, which gave the company a valuation of $1.7 Billion. Note, however, that between 2012 and early 2021, the majority of AMC shares were owned by a Chinese conglomerate – Wanda Group – which gave it a controlling stake.

Like most other entertainment companies, AMC was dealt a massive financial blow in 2020. The covid-19 pandemic hit, and governments around the world enforced lockdowns and prohibited social gatherings, effectively grinding AMC's biggest revenue source to a halt. To stay afloat, AMC was forced to welcome new financing from the likes of Silver Lake Partners equity firm – which diluted Wanda's controlling stake in the global brand.

Convinced of possible bankruptcy, Wall Street firms rained on AMC and other entertainment companies with unprecedented short squeezes. These shorts were, however, met with an unexpected rebuttal from the online community – led by the Redditors. They used the r/Wallstreetbets subreddit to rally support for such companies as AMC and GameStop and thwart Wall Street hedge funds attempts to drive these brands to bankruptcy through short selling.

AMC Historical Price Performance

 We have already mentioned that AMC had a listing price of $18. We would also like to add that the company went public during a market boom - when the economy was recovering from the 2008 financial crisis. Its stock prices, therefore, started rallying soon after listing and hit its first peak of $36 (representing a 200% value gain on IPO price) in March 2015.

A series of unfortunate events led by the tanking revenues saw the company lose most of the post-IPO gains in the months that followed. By early 2016, AMC stock price had shed more than 45% of its 2015 peak prices to trade around $20. The poor performance was occasioned by the poor performance of major movies released in late 2015 and early 2016.

The company, however, regained its footing in late 2016, and its stock price started rallying again. By January 2017, it had outrun the 2016 bear market and rallied to recapture its 2015 highs.

This rebound would, however, prove short-lived as the AMC stock prices began dropping soon after. By July 2017, they dipped below the IPO price – for the first time ever – and set a floor price at around $11 in November of the same year.

Throughout 2018, AMC attempted a rebound and even rallied to $20, but a series of factors – including underperforming blockbusters, poor revenues, and stiff competition from other theatres and digital streaming services prevented further value gain for AMC shares. They started crashing in late 2018 and throughout 2019.

The company's woes were exacerbated by the covid-19 pandemic, especially the lockdowns and restrictions to social gatherings enforced all over the world. These saw AMC stock prices dip to their all-time-low price of $2 in March 2020 and trading well below $5 throughout that year.

As a result of the prolonged pandemic and fears of new covid-19 strains, movie production companies started postponing releases. This dimmed the company's immediate future and forced it to welcome new financing to stay afloat.

Unfortunately, the company's financial woes had Wall Street convinced AMC Entertainment Holding was on the verge of collapse. As a result, multiple hedge funds started short-selling the company stock excessively.

The online community of retail investors – brought together by the meme stock trend on Reddit – rallied behind the brand. They forced a short squeeze, which saw AMC stock price shoot to its current all-time high of $60 in June 2021.

Over the last few months, a series of factors – including an underperforming entertainment industry, a looming recession, and a poor profit run have all seen the AMC stock price correct. This has seen AMC stock prices crash and trade below $10 over the last few months.  

Factors Affecting AMC Share Prices

AMC is evidently a highly volatile stock. And before registering a share investor account with a broker or placing a buy order for AMC shares, familiarize yourself with all the factors affecting its price action. Here are a few:

  • Entertainment industry performance: Much of AMC's income is dependent on the performance of movies released through its chain of theatres. Postponement and underperformance of blockbuster releases will, therefore, have a detrimental impact on AMC shares – as it did in 2020. Timely release of movies and well received by the public, on the other hand, send AMC share prices skyrocketing.
  • Macroeconomics: Multiple external factors like lockdowns and restrictions on social gatherings, the rising cost of living, untamed inflation, rising interest rates, and the threat of a recession all have a direct impact on AMC share prices.
  • Artificial price pumps: You will also want to watch out for artificial price pumps like the meme stock craze initiated by Redditors in early 2021. They, too, have a major influence on AMC's stock price.
  • Competition: AMC and traditional theatres face stiff competition from digital streaming platforms like Amazon, Prime Video, Apple TV, Hulu, HBO, and more. Some blockbusters have even opted to premiere on these platforms – which kills theatre company revenues and tanks their stock.

buy AMC stock

Your capital is at risk. Other fees apply.

Step 3: Open a Share Investor Account and Buy AMC Stock

We started the comprehensive guide to buying AMC shares by introducing you to the best places to buy AMC shares in 2023. In this section, we will walk you through the AMC share investing process on the all-popular eToro trading platform.

  • Open a stock broker account

On your browser, open the official eToro website or download the eToro mobile trading app. Click on the "Join Now" icon and complete the registration form that pops up. It seeks to capture your basic personal information like name and address but will also ask about your income sources and trading experience. Create a password for your account.

open trading account

  • Verify your identity

eToro is a regulated online broker and is thus required to subject all its potential clients to KYC checks. The broker will, therefore, ask you to submit a copy of your government-issued identification document. This could be the national ID, passport, or driver's license.

etoro account verification

  • Deposit funds

eToro will send you an email notifying you the account has been approved. Log in, and on the user dashboard, click on the "Deposit Funds" icon. On the funding tab that pops up, choose one of the supported payment options and follow the prompts to fund your account.

fund account

  • Buy AMC stock

Once the payment reflects in your trader account, hit the "Discover" icon. From the list of supported assets, choose "Stocks," then use the search button to find AMC. Click on the "BUY" icon and use the trading tab that pops up to customize the trade. Indicate the amount of cash you want to spend on AMC or the number of shares you wish to buy, and hit the "Open Trade" button to execute the buy order.

buy amc stock

buy AMC stock

Your capital is at risk. Other fees apply.

AMC Stock Strengths and Weaknesses

Before hitting the buy button on AMC shares, you first need to ask yourself whether AMC shares are actually worth buying. And to help you make this decision, we have highlighted a few reasons to buy and reasons not to buy AMC stock today.

Strengths - Reasons to Buy AMC Stock

  • Rebounding industry: The entertainment industry is on a path to recovery - with multiple blockbusters scheduled for release in 2023. This would mean more theatre and screen activity which translates to increased AMC revenues and rising AMC stock prices.
  • Liquidity: You may also want to invest in AMC shares because they are massively liquid. They are also easily accessible as they are currently listed with virtually all the most popular online stock trading platforms.
  • Promising future: AMC is on its path to recovery. It, for example, rose its P/E ratio from -9 in late 2021 to -4 in 2022. It has also grown its revenues from $1.2 Billion in 2020 and $2.5 in 2021 to $4.1 Billion in 2022. It is expected to record even better financials in 2023, which will most likely reflect in the valuation of company shares.

Weaknesses - Reasons to Buy AMC Stock

  • Stiff competition: AMC faces stiff competition from other legacy movie screening companies as well as new digital streaming networks. They all threaten to eat into its market share, which will have a negative impact on AMC's share price.
  • Poor stock price run: AMC shares have had a poor price run for the past few years. Many of the factors affecting their price action are still prevalent. The world economy is also staring at a possible recession that would crash the stock markets. These don't make today the best time to invest in the struggling AMC.

For more guides on how to buy shares check out our other stock buying guides:

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Conclusion - How To Buy AMC Stock

There goes everything you need to know about how to buy AMC shares. Here, we have introduced you to the best share brokers and told you what you need to consider when choosing a stock trading platform. We have also provided you with a better understanding of what AMC Entertainment is and how it works, as well as its historical share price performance.

We even pointed out some of the factors that affect AMC share prices and looked at reasons to buy and not invest in the company today. More importantly, we provided you with a practical step-by-step process on how to buy your first AMC stock on eToro.

eToro – Buy AMC Stock With 0% Commission

Open an account with eToro, deposit some funds with USD, and finally – buy Shares from just $10.

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FAQs About How To Buy AMC Stock

How can I buy AMC stock today?

It is simple. Start by creating a user account on a reputable and regulated online brokerage like eToro. Fund this account and search for the AMC stock from the broker's list of supported shares, then hit the "BUY" option.

Does AMC pay AMC dividends?

No, AMC entertainment does not pay dividends.

Where can I buy AMC shares?

AMC stock is massively popular and is currently listed with virtually all the most popular online stock brokerages – including eToro and Webull.

Can I buy AMC shares on Robinhood?

Yes, you can buy AMC shares on the massively popular and low-cost Robinhood online trading platform.